Veganism in a good light

The New York Times published a nice piece on Monday about the vegan diet book, "Skinny Bitch," by Rory Freedman and Kim Barmouin. The book is such an interesting way to introduce people to veganism. It doesn't scare people away from it by using the word vegan on the title page. My wife has a copy of the book at her workplace, and one co-worker said she'd like to read it. I'm sure if it said vegan something or the other on the title page the reaction would have been different.